Preloaders serve a real purpose. On content-heavy sites, they keep visitors engaged during those crucial loading seconds, which can reduce bounce rates. And for business sites, a branded preloader can even add a professional touch.

Preloaders keep your visitors engaged while your site loads and make you look like a pro at the same time. Even if your site's load time is up to par, having a preloader helps your site stand out.

A page loading animation, or 'preloader animation', helps inform visitors that a page is loading (it isn't stuck), and increases the likelihood that they'll stay on the site. In this way, it can improve the User Experience (UX) and reduce your bounce rates.